Andrew Drechsel's Page

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Andrew Drechsel replied to Incognita Nom de Plume's discussion 'DC EXERCISE 4: Produce a SWOT analysis of your project.'

Dohertys Gym www.dohertysgym.com Strengths: - Boutique Style series of gyms. We sell an experience, not just a workout. - Built upon traditional Californian style layouts (eg Gold Gym, Muscle Beach) But with a modern twist. - Well constructed syste…

August 18, 2009

Andrew Drechsel replied to Incognita Nom de Plume's discussion 'DC Exercise 2: KPIs and markets'

Dohertys Gym Website Renovations www.dohertysgym.com KPI Brand awareness: Def: To measure the effectiveness of the website renovations by measuring the increase in hits. Target: To find out how brand awareness converts into sales. Over the course o…

August 4, 2009

Andrew Drechsel replied to Incognita Nom de Plume's discussion 'Exercise 1: Synopsis and personal goals'

Business name: Dohertys Gym Discussed project: Web development Website: WWW.DOHERTYSGYM.COM Personal Goals 1) Generated sales via -memberships -merchandise -Ticket Sales 2) Generate Brand Awareness. 3) Focus on intuitive website navigation. 4) Broa…

July 28, 2009